26 November 2020 - WORKSHOP 2: Individual strategies to bring research results to market

This workshop was planned as a closed workshop for our selected research projects to work in small groups on their individual go-to-market strategies. The session was to be facilitated by experienced business model experts supported by interactive tools.


In this interactive workshop we helped our research projects to identify relevant partners that can support the communication, development and monetisation of their research results in a form of smart agrifood services. Our aim was to sharpen the focus of their research towards market-relevant, end-user-driven results as well as to complement your consortium with relevant partners.

“Creativity is thinking up new things.
Innovation is doing new things.”

Theodore Levitt, German-American economist