Milkshake Software

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I’m a passionate web and mobile software developer/designer. I live for creating awesome user experiences that enable users to do things they could hardly do before. I grew up on a farm. Before I was a teenager, all I wanted to do was work on a farm. My family left farming when I was 10, and my "new love" became computers. Not knowing anything about how to connect the dots I intuitively collected by letting my curioisty guide me, I sit here today with a ton of experience in web and mobile development (iOS, iPhone/iPad), but at least equally as important, great knowledge of UX (User Experience), design and marketing. I have recently started a new project to aid farmers make sense of the vasts amount of underutilized data at their dispossal. Data they hardly know about. It starts with what they know: Their fields. What I seek out to do is gather useful insights for each field that can alert them of issues during the growing season and help them connect with agronomist or other consultants to help form prescriptions they can use with their equipment. Farmers need more than just pixels and numbers. And precision farming technology should offer more. But I'm not a well educated agronomist or an experienced farmer. So I need more knowledge to turn data into actionable insights. Read more about the project here: http://hoest.ag